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Business Canvas

Customer Segments​

Primary Segments​

  • Colony Managers: Dedicated individuals with overall responsibility for a colony's welfare
  • Regular Volunteers: People who perform routine care tasks on a regular schedule
  • TNR (Trap-Neuter-Return) Organizations: Groups focused on managing feral cat populations
  • Animal Welfare Non-Profits: Organizations supporting multiple colony locations

Secondary Segments​

  • Occasional Helpers: People who fill in or provide specialized assistance
  • Veterinary Partners: Professionals who provide medical care and TNR services
  • Municipal Animal Control Departments: Government entities managing community cat populations

Value Propositions​

For Colony Managers​

  • Complete Accountability: Never wonder if a cat has been missed or a task forgotten
  • Coordinated Care: Seamlessly manage multiple volunteers with clear responsibility tracking
  • Historical Insights: Access complete history for each cat to identify patterns and needs
  • Reduced Mental Load: Stop carrying all colony details in your head or scattered notes

For Volunteers​

  • Clear Task Guidance: Know exactly what needs to be done during each shift
  • Quick Recording: Log sightings and tasks completed with minimal effort
  • Shared Awareness: Understand which cats need special attention or monitoring
  • Meaningful Contribution: See the impact of your volunteer work through completion tracking

For TNR Organizations​

  • Population Tracking: Monitor TNR status across multiple colonies
  • Outcome Measurement: Track long-term effectiveness of TNR initiatives
  • Resource Allocation: Identify where intervention is most needed

Channels​

Primary Channels​

  • Mobile Application: Field-ready interface optimized for on-site colony care
  • Web Application: More comprehensive interface for planning and analysis
  • Offline Functionality: Synchronization when connectivity is restored

Secondary Channels​

  • Email Notifications: Alerts for critical events and task assignments
  • PDF Reports: Exportable documentation for veterinary visits and stakeholder updates
  • API Access: Integration capabilities for partner organizations (future)

Customer Relationships​

Relationship Types​

  • Self-Service: Intuitive interfaces requiring minimal training
  • Community Support: Knowledge sharing between colony caretakers
  • Automated Assistance: Intelligent alerts and reminders for critical events
  • Educational Resources: Training materials on colony management best practices

Relationship Building​

  • Onboarding Process: Guided setup for new colony documentation
  • Success Measurement: Tracking of positive outcomes to reinforce value
  • Feedback Loops: Regular opportunities to shape product evolution

Revenue Streams​

Primary Streams​

  • Subscription Model: Monthly/annual fee based on colony size and number of users
  • Tiered Service Levels: Basic (free), Standard, and Premium offerings
  • Organization-Wide Licensing: Discounted rates for TNR groups managing multiple colonies

Secondary Streams​

  • Enhanced Support: Priority assistance and training for premium subscribers
  • Custom Integrations: Specialized connections to other systems for larger organizations
  • Data Analysis: Advanced reporting and insights for organizations (future)

Key Resources​

Technical Resources​

  • Event Sourcing System: Core architecture for reliable history tracking
  • Offline-First Technology: Ensuring functionality in field conditions
  • Mobile Development: iOS and Android expertise
  • Data Security: Protection of sensitive colony location information

Knowledge Resources​

  • Domain Expertise: Deep understanding of colony management practices
  • User Experience Design: Specialized for field conditions and quick data entry
  • Feral Cat Welfare Knowledge: Understanding of TNR and colony care best practices

Key Activities​

Product Development​

  • Mobile-First Development: Creating interfaces that work in the field
  • Offline Synchronization: Ensuring data integrity across devices
  • User Experience Refinement: Continuous improvement based on field feedback

Community Building​

  • User Feedback Collection: Regular engagement with colony managers
  • Best Practice Sharing: Facilitating knowledge exchange between users
  • Training Resources: Creating materials to speed adoption and effectiveness

Partnership Development​

  • Veterinary Integration: Connections with providers of TNR services
  • Animal Welfare Organization Relationships: Working with larger networks
  • Municipal Partnerships: Collaborating with city animal control departments

Key Partners​

Essential Partners​

  • TNR Organizations: Groups who can promote adoption and provide domain expertise
  • Veterinary Clinics: Providers of medical services who benefit from better record keeping
  • Mobile Technology Providers: Supporting offline functionality and field use

Strategic Partners​

  • Animal Welfare Software Providers: Potential integrations with shelter management systems
  • Municipal Animal Services: Government entities managing broader animal control
  • Academic Researchers: Organizations studying feral cat populations and management

Cost Structure​

Development Costs​

  • Software Engineering: Mobile and web application development
  • Infrastructure: Cloud hosting, databases, and offline synchronization systems
  • Security Compliance: Ensuring data protection for sensitive location information

Operational Costs​

  • Customer Support: Assisting users with implementation and troubleshooting
  • Continuous Development: Ongoing improvement based on user feedback
  • Server and Infrastructure: Maintaining robust, reliable systems

Growth Costs​

  • Marketing and Outreach: Connecting with TNR organizations and colony managers
  • Training Materials: Creating resources to accelerate adoption
  • Partnership Development: Building relationships with key stakeholders

Key Metrics​

User Engagement​

  • Active Colony Tracking: Number of active colonies managed in the system
  • Cat Recording Rate: Frequency and completeness of sighting records
  • Task Completion Rate: Percentage of scheduled tasks successfully completed

Business Health​

  • Monthly Active Users: Growth in regular system usage
  • Subscription Conversion: Free to paid transition rates
  • Customer Retention: Long-term continuation of usage

Impact Measurement​

  • Missing Cat Reduction: Decrease in unnoticed cat absences
  • Health Issue Response Time: Speed of addressing identified problems
  • Colony Manager Satisfaction: Reported confidence in complete care