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Elevator Pitch

Core Elevator Pitch​

"Roll Claw helps feral cat colony caretakers track every cat and every task—even offline—so they never have to wonder if anyone's been missed or anything needs done."

Expected follow-up question: How does it work in the field where connectivity is limited?

Variations for Different Audiences​

For Colony Managers​

"Roll Claw transforms your scattered notes and text messages into a reliable system that ensures every cat is accounted for and every task is completed, giving you confidence that nothing important is being missed."

Expected follow-up question: Can it help coordinate multiple volunteers?

For Volunteers​

"Roll Claw is a simple app that shows you exactly which cats and tasks need your attention today, and lets you quickly record what you've done and which cats you've seen—even without a cell signal."

Expected follow-up question: How easy is it to learn and use?

For TNR Organizations​

"Roll Claw helps your colony caretakers maintain consistent records of every cat's location, health status, and TNR history—creating reliable data that improves care and demonstrates your program's effectiveness."

Expected follow-up question: Can we track outcomes across multiple colonies?

For Animal Welfare Funders/Partners​

"Roll Claw is the first system built specifically for feral cat colony management, addressing the unique challenges that traditional pet or volunteer apps miss—resulting in healthier cats and less-stressed caretakers."

Expected follow-up question: What specific problems does it solve that other solutions don't?

For Veterinarians​

"Roll Claw gives colony caretakers a reliable way to track health concerns and medical history for every cat, so when they bring an animal to you, they have complete information about its background and recent observations."

Expected follow-up question: Can I receive digital records before the appointment?

Follow-Up Responses​

How does it work in the field where connectivity is limited?​

"Roll Claw is built from the ground up to work offline. Caretakers can record sightings, complete tasks, and log health concerns while in the field, and everything automatically syncs when they get back to cell coverage. We've designed quick-entry screens that take just seconds to use, so recording happens in the moment rather than being postponed and forgotten."

Can it help coordinate multiple volunteers?​

"Absolutely! Roll Claw makes volunteer coordination seamless. You can assign specific tasks to individuals, see what's been completed and what's still pending, and ensure everyone knows which cats need special attention. Volunteers get clear task lists when they start their shifts, and the system automatically notifies the right people when important observations are recorded."

How easy is it to learn and use?​

"If you can use a messaging app, you can use Roll Claw. We've designed it with a focus on simplicity in the field—large buttons, minimal typing, and intuitive screens that guide you through recording sightings and completing tasks. Most volunteers can learn the basics in under five minutes, and the system includes context-sensitive help if you need it."

Can we track outcomes across multiple colonies?​

"Yes! Roll Claw provides organization-level views that help you monitor multiple colonies. You can track TNR status, population trends, and health metrics across your entire program. This makes it easier to allocate resources where they're needed most and demonstrate the impact of your work to supporters and community partners."

What specific problems does it solve that other solutions don't?​

"Traditional pet apps don't handle multiple caretakers sharing responsibility for the same animals. Volunteer apps don't integrate animal tracking with task management. And neither works reliably offline where most colony care happens. Roll Claw solves these specific challenges with offline-first design, quick sighting recording that takes seconds not minutes, missing cat alerts, and task coordination that ensures nothing important is forgotten."

Can I receive digital records before the appointment?​

"Yes! Colony managers can generate comprehensive health reports for specific cats, including all historical observations, treatments, and concerns. These reports can be easily shared with you before appointments, helping you prepare and providing context that might otherwise be missed. In future versions, we plan to offer direct integration with veterinary practice management systems."

Pitch Delivery Tips​

  1. Start with a question about the listener's experience with colony care to make the pitch relevant to them.

  2. Emphasize the emotional relief of knowing nothing has been missed, rather than just the features.

  3. Use a specific example from the Lime Factory Colony data to illustrate a real problem that Roll Claw solves.

  4. Have your phone ready to show a prototype or mockup that demonstrates the simplicity of the interface.

  5. Close with an invitation to share their biggest colony management challenge to keep the conversation going.